{
  "zip": "72010",
  "type": "standard",
  "type_source": "inferred",
  "city": "Bald Knob",
  "other_place_names": [
    "Russell"
  ],
  "state": "AR",
  "state_name": "Arkansas",
  "county": {
    "fips": "05145",
    "name": "White County",
    "short_name": "White"
  },
  "counties": [
    {
      "county_fips": "05145",
      "name": "White County",
      "short_name": "White",
      "weight": 1,
      "basis": "land_area"
    }
  ],
  "location": {
    "lat": 35.312605,
    "lng": -91.524084,
    "source": "gazetteer_internal_point",
    "timezone": "America/Chicago"
  },
  "is_zcta": true,
  "parent_zcta": null,
  "metro": {
    "cbsa_code": "42620",
    "name": "Searcy, AR",
    "type": "micro",
    "csa_code": "340",
    "csa_name": "Little Rock-North Little Rock, AR"
  },
  "demographics": {
    "population": 5204,
    "households": 2146,
    "housing_units": 2537,
    "median_age": 42.6,
    "median_household_income": 48305,
    "median_home_value": 120100,
    "median_rent": 799,
    "pct_bachelors_plus": 10.3,
    "mean_commute_min": 21.1,
    "density_per_sqmi": 30.4
  },
  "business": {
    "establishments": 85,
    "employees": 597,
    "annual_payroll_thousands": 18706
  },
  "tax": {
    "irs_returns": 2250,
    "irs_agi_thousands": 120993
  },
  "area": {
    "land_sqmi": 171.254,
    "water_sqmi": 3.222
  },
  "nearest_zips": [
    {
      "zip": "72139",
      "miles": 3.5,
      "city": "Russell",
      "state": "AR"
    },
    {
      "zip": "72178",
      "miles": 9,
      "city": "West Point",
      "state": "AR"
    },
    {
      "zip": "72081",
      "miles": 9.5,
      "city": "Judsonia",
      "state": "AR"
    },
    {
      "zip": "72082",
      "miles": 9.7,
      "city": "Kensett",
      "state": "AR"
    },
    {
      "zip": "72006",
      "miles": 10.4,
      "city": "Augusta",
      "state": "AR"
    },
    {
      "zip": "72020",
      "miles": 11.5,
      "city": "Bradford",
      "state": "AR"
    },
    {
      "zip": "72145",
      "miles": 12,
      "city": "Searcy",
      "state": "AR"
    },
    {
      "zip": "72149",
      "miles": 12.5,
      "city": "Searcy",
      "state": "AR"
    },
    {
      "zip": "72143",
      "miles": 13.4,
      "city": "Searcy",
      "state": "AR"
    },
    {
      "zip": "72059",
      "miles": 15,
      "city": "Gregory",
      "state": "AR"
    }
  ],
  "release": "2026-10-12",
  "attribution": {
    "source": "zipcodes.pro",
    "url": "https://zipcodes.pro/zip/72010",
    "sources_url": "https://zipcodes.pro/sources",
    "license": "Facts derived from US public-domain data (Census, IRS) and GeoNames (CC BY 4.0). Attribution appreciated: zipcodes.pro",
    "note": "A null value means the source did not publish that figure for this ZIP code. It does not mean zero."
  }
}