{
  "zip": "69123",
  "type": "standard",
  "type_source": "inferred",
  "city": "Brady",
  "other_place_names": [],
  "state": "NE",
  "state_name": "Nebraska",
  "county": {
    "fips": "31111",
    "name": "Lincoln County",
    "short_name": "Lincoln"
  },
  "counties": [
    {
      "county_fips": "31111",
      "name": "Lincoln County",
      "short_name": "Lincoln",
      "weight": 1,
      "basis": "land_area"
    }
  ],
  "location": {
    "lat": 41.044466,
    "lng": -100.370866,
    "source": "gazetteer_internal_point",
    "timezone": "America/Chicago"
  },
  "is_zcta": true,
  "parent_zcta": null,
  "metro": {
    "cbsa_code": "35820",
    "name": "North Platte, NE",
    "type": "micro",
    "csa_code": null,
    "csa_name": null
  },
  "demographics": {
    "population": 972,
    "households": 361,
    "housing_units": 482,
    "median_age": 45.4,
    "median_household_income": 85893,
    "median_home_value": 168900,
    "median_rent": 1011,
    "pct_bachelors_plus": 32.3,
    "mean_commute_min": 29.2,
    "density_per_sqmi": 3.8
  },
  "business": {
    "establishments": 12,
    "employees": 45,
    "annual_payroll_thousands": 1597
  },
  "tax": {
    "irs_returns": 410,
    "irs_agi_thousands": 29127
  },
  "area": {
    "land_sqmi": 257.332,
    "water_sqmi": 1.291
  },
  "nearest_zips": [
    {
      "zip": "69151",
      "miles": 7.2,
      "city": "Maxwell",
      "state": "NE"
    },
    {
      "zip": "69138",
      "miles": 10.7,
      "city": "Gothenburg",
      "state": "NE"
    },
    {
      "zip": "69171",
      "miles": 19,
      "city": "Willow Island",
      "state": "NE"
    },
    {
      "zip": "69103",
      "miles": 19.6,
      "city": "North Platte",
      "state": "NE"
    },
    {
      "zip": "69039",
      "miles": 23.4,
      "city": "Moorefield",
      "state": "NE"
    },
    {
      "zip": "69130",
      "miles": 23.6,
      "city": "Cozad",
      "state": "NE"
    },
    {
      "zip": "69101",
      "miles": 23.8,
      "city": "North Platte",
      "state": "NE"
    },
    {
      "zip": "68825",
      "miles": 25.9,
      "city": "Callaway",
      "state": "NE"
    },
    {
      "zip": "69170",
      "miles": 26,
      "city": "Wellfleet",
      "state": "NE"
    },
    {
      "zip": "69029",
      "miles": 26.2,
      "city": "Farnam",
      "state": "NE"
    }
  ],
  "release": "2026-10-12",
  "attribution": {
    "source": "zipcodes.pro",
    "url": "https://zipcodes.pro/zip/69123",
    "sources_url": "https://zipcodes.pro/sources",
    "license": "Facts derived from US public-domain data (Census, IRS) and GeoNames (CC BY 4.0). Attribution appreciated: zipcodes.pro",
    "note": "A null value means the source did not publish that figure for this ZIP code. It does not mean zero."
  }
}