{
  "zip": "28690",
  "type": "standard",
  "type_source": "inferred",
  "city": "Valdese",
  "other_place_names": [
    "Rutherford College"
  ],
  "state": "NC",
  "state_name": "North Carolina",
  "county": {
    "fips": "37023",
    "name": "Burke County",
    "short_name": "Burke"
  },
  "counties": [
    {
      "county_fips": "37023",
      "name": "Burke County",
      "short_name": "Burke",
      "weight": 1,
      "basis": "land_area"
    }
  ],
  "location": {
    "lat": 35.732735,
    "lng": -81.57423,
    "source": "gazetteer_internal_point",
    "timezone": "America/New_York"
  },
  "is_zcta": true,
  "parent_zcta": null,
  "metro": {
    "cbsa_code": "25860",
    "name": "Hickory-Lenoir-Morganton, NC",
    "type": "metro",
    "csa_code": "172",
    "csa_name": "Charlotte-Concord, NC-SC"
  },
  "demographics": {
    "population": 9196,
    "households": 4510,
    "housing_units": 4801,
    "median_age": 51.2,
    "median_household_income": 67000,
    "median_home_value": 211300,
    "median_rent": 810,
    "pct_bachelors_plus": 32,
    "mean_commute_min": 22.6,
    "density_per_sqmi": 426.8
  },
  "business": {
    "establishments": 140,
    "employees": 2865,
    "annual_payroll_thousands": 131755
  },
  "tax": {
    "irs_returns": 4040,
    "irs_agi_thousands": 237979
  },
  "area": {
    "land_sqmi": 21.544,
    "water_sqmi": 0.116
  },
  "nearest_zips": [
    {
      "zip": "28619",
      "miles": 2.6,
      "city": "Drexel",
      "state": "NC"
    },
    {
      "zip": "28671",
      "miles": 2.9,
      "city": "Rutherford College",
      "state": "NC"
    },
    {
      "zip": "28666",
      "miles": 5.9,
      "city": "Icard",
      "state": "NC"
    },
    {
      "zip": "28612",
      "miles": 6.1,
      "city": "Connelly Springs",
      "state": "NC"
    },
    {
      "zip": "28680",
      "miles": 6.9,
      "city": "Morganton",
      "state": "NC"
    },
    {
      "zip": "28637",
      "miles": 8.7,
      "city": "Hildebran",
      "state": "NC"
    },
    {
      "zip": "28667",
      "miles": 8.8,
      "city": "Rhodhiss",
      "state": "NC"
    },
    {
      "zip": "28638",
      "miles": 9.5,
      "city": "Hudson",
      "state": "NC"
    },
    {
      "zip": "28655",
      "miles": 10.1,
      "city": "Morganton",
      "state": "NC"
    },
    {
      "zip": "28630",
      "miles": 11,
      "city": "Granite Falls",
      "state": "NC"
    }
  ],
  "release": "2026-10-12",
  "attribution": {
    "source": "zipcodes.pro",
    "url": "https://zipcodes.pro/zip/28690",
    "sources_url": "https://zipcodes.pro/sources",
    "license": "Facts derived from US public-domain data (Census, IRS) and GeoNames (CC BY 4.0). Attribution appreciated: zipcodes.pro",
    "note": "A null value means the source did not publish that figure for this ZIP code. It does not mean zero."
  }
}